10 Tools to Tell What’s Hot Today on Google
Are you afraid that you’re missing out on an important event?
Concerned that you won’t know what’s being discussed around the water
cooler tomorrow? Worried that something is happening in the world right
now that you don’t know anything about and that you’re missing out on
some very lucrative keyword opportunities?
Worry no more!
Here is a list of 10 tools that will help you stay in the know—from
hot keywords that searchers are using on Google to what’s trending on
Twitter or Facebook and what’s going viral on YouTube this very moment.
These tools will help you stay informed (and potentially fill you with
useful information) day by day and even minute by minute. Never get left
in the dark again!
Compare two or more keywords to see which has a
higher search volume and how searches change over time. This is great
for looking at seasonal terms, as well as the best time to start ramping
up (or slowing down) your marketing efforts for any particular keyword
phrase.
This displays a list of the top 20 searches for any
given day. Click on any top keyword, and you’ll see a search volume
index chart showing searcher interest over the past 24 hours. You’ll
also see snippets of the top Google results for that keyword for news,
blogs, and Web searches. Perfect for looking at upcoming trends that
might provide ranking and traffic opportunities.
Enter in a URL and see what else that site’s visitors are searching
for, along with other sites they have visited. This gives you a good
dose of competitive intelligence and visitor engagement and interests.
Compare search results by location or time ranges
and filter by geographical locations, search type (products, news, and
images), and even by categories. Compare and filter up to five terms at a
time. While raw search volume numbers are helpful to select one term
over another, this information can help you target each phrase based on
the specific search market. When and where the searches are being
performed can be valuable information for targeted ad delivery.
This provides two lists of the top 500 most searched
keywords within the last 48 hours and 365 days. Search volume for each
phrase is provided as well. Another tool that is good for looking out
for upcoming trends for you to capitalize on.
It features two charts that show what is trending on Twitter: one for
today’s top 10 trends and another for currently trending. This
information can help you get involved in the most important, vibrant, or
talked about conversations of the day, opening up new avenues for
networking and engagement.
Want to know what people in your (or any) area are tweeting about?
This shows trends based on geographical locations. Using this data, you
can get in touch with local tweeters that share similar personal or
business interests. Great local networking tool!
Shows you what is being liked across the Internet
right now. Filter by what is popular, news, entertainment, and much
more. This is Facebook’s version of TweetStats, giving you a few more
filtering options to narrow down your search to what is important to you
or your business.
The hottest videos on YouTube can be found on the
Trends Dashboard. You can filter by location and age, sort by most
shared or most viewed, and even compare how videos trend for different
audiences. Not just for entertainment, these videos can also help you
see what is catching people’s attention and what audience they most
resonate with. Video demographic research!
Find out what content is getting socialized the most
across the Web. View by category, drill down to the 20 most viral for
the week, or see what’s just launching that’s making a buzz. This is
another opportunity to see what people are talking about, what’s going
viral, and to engage with the audience that’s most suited for your
needs.
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